demographics and psychographics. Here are some highlights: Men at Tesla represented approximately: 79% of the workforce, 83% of leadership, 75% of new hires and 77% of promotions in 2020. This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. They also found that Tesla drivers were also more educated on average and earned a higher income. Small Business Survey Reveals 4 Profiles of the Modern Business. Psychographic Segmentation Meaning, Importance, Parameters - MBA Skool, Tesla Owner Demographics: Age, Gender, Ethnicity, Income, Children, Tesla Model S is the car of choice for Hollywood's Rich and Famous. Let's quickly look at 3 main reasons psychographics should always be a part of your content creation process. Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now. "This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). It does not store any personal data. document.getElementById("ak_js_3").setAttribute("value",(new Date()).getTime()); Choose your plan: Base SEO PlanSEO Leader Plan. Demographics. This probably won't come as a surprise, but Tesla owners typically have relatively high household income. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. The one area where Tesla owners did better than others was the distraction score. Cox AUTOMOTIVEN . What is 5 added to 2? Upper Middle Class Families. Women only own 16% of Model 3s, men own 84%. Based on market research performed by Hedges & Company in 2018, it turns out the average Tesla owner is a 54 year old white man making over $140,000 with no children. When it comes to acceleration safety, Tesla motorists scored worse than 98% of all drivers. https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income. Jae C. Hong/Associated Press. And according to a new study, at least some of that hate may be justified. The $35,000 Model 3 isn't here yet, and some Model 3's heading for owners can cost nearly $60,000. Boost Your Mobile Marketing: Audience, Advertising and Monetization! His hobby has always been winemaking, so when he had the, Describe the relationship between the balance sheet and the income statement? Also for male female. Since many Tesla owners are in areas where real estate values are high (California, for instance), that number is naturally skewed higher. The personality of Elon Musk has been essential to driving Tesla brand recognition, with tweets that drive online buzz and his feature at the top of the list of Time magazines Top Influential People in 2013. Is the Tesla Semi Electric Truck Megacharger Network almost here? The lifestyle of people who drive this vehicle is they are Explorer, Reforme [ CITATION Joh18 \l 4105 ] r . Tesla can look at people's activities and see if they are satisfied with commuting in their current cars or if they are looking for alternative cars. Demographics. This updated data for 2022 is pulled from a random universe of 5,935 Tesla owners. Another aspect of Tesla's appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Share your Tesla story! By 2035, EVs are predicted to make up 45% of the total US auto market. At the same time, Tesla may switch from mono-segment to multi segment type of positioning in the foreseeable future. Its vehicles can travel farther on a single charge than any other production EV on the market. Would be a Harris Ranch Mega Supercharging Lot Update: Completed and Kinda happy I locked in the trade value prior to price cuts, Press J to jump to the feed. Their main goal is to power you home and car through clean energy day and night. / Line ID 0840450211. Oops, this content can't be loadedbecause you're having connectivity problems, Stay always informed and up to date with our breaking news alerts, what brands borrowers stretched their finances the most to buy, CleanTechnica Member, Supporter, Technician, or Ambassador, Volvo EX90 Will Feature App-Based AC & DC Bi-Directional Charging, Australias Lithium Export Earnings Expected To Exceed $16 Billion In 20222023, Video: 2023 Kia Niro Plug-In Hybrid SX Touring Review, Shipping LNG In One Direction & CO2 In The Other Wont Work, Reality Check Correcting the Cleantech Record, Tesla Model 3 Stats at 80,000 Miles, Heat Pump Water Heaters Top 30 CleanTechnica Stories in 2022, Tesla in 2022 stats factory progress milestones, 70%, 80%, 99.9%, 100% Renewables Study Central. Pet food manufacturers are looking for ways to make themselves stand . Available at: https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me, [2]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me, Employees, professionals, senior manager, executives, Non-users, potential users, first-time users. Accordingly, the alternative fuel vehicles manufacturer targets individuals concerned with negative environmental implications of oil and gas consumption. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . Age Range: 30-60. 88% of current Tesla owners own their own home. Some of these revealing profiles just might surprise you. This is the official Lounge for r/TeslaMotors. To play basketball and enjoy it, you need 2 things: Be relatively young. Read about the Tesla Cybertruck in our article on the most popular truck in America. hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/, Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.5060.114 Safari/537.36. Psychographic segmentation is used when a survey is conducted and a company wants to group customers according to their lifestyle. Positioning is the selection and application of the marketing mix the most suitable for the target customer segment. All product and company names are trademarks or registered trademarks of their respective holders. Will the Model Y, a SUV with more utility than previous Tesla models, be able to attract more gender diversity? Prius owners and drivers of exotic cars. Theres a comparison of male/female ownership of Tesla along with popular SUVs and CUVs over at Teslarati. As a comparison, the percentage of Americans who own their own home has fluctuated between about 64% to 67% in recent years. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. What is the most sold Tesla? The ethnicity of Tesla owners skews toward Caucasians, at 87%. Before Tesla, there was the GM EV1 Electric Vehicle, Rivian R1T vs Tesla CyberTruck Side by Side Pickup Truck Comparison. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner? Whats the GVWR for a Tesla Model X? When LendingTree studied what brands borrowers stretched their finances the most to buy, buyers spent an average $54,234 to buy a used Tesla and $42,173 to buy a used Porsche, with average monthly payments of $818 and $635, respectively. Tesla Target Market Segmentation and Audience, This strongly reflects the brands marketing success among the Tesla target audience. Barrel. Target Customers/Users a. Who is the typical Tesla customer? The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry). Tesla PESTEL analysis. Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. Tesla Inc. focuses on manufacturing electric vehicles with a sleek design and, adequate energy. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Tesla focuses on producing electric vehicles and also looks at design and energy. Based on data pulled from 2,650 Tesla owners, the average household income of a TeslaModel Xowner is $143,177 per year. We can help you with that, just give our office a call or click on this button below to fill out a simple form. Owners who identify with Hispanic ethnicity make up 8% of Tesla owners, leaving 5% to other ethnicities. The Essential Guide for MenThe Manual is simple we show men how to live a life that is more engaged. The following graphic shows the median age of Tesla owners compared to the US population. Tesla invoice amount higher than Solar Purchase Agreement Tesla Home Chargers Rank No. Drivers were ranked 10th out of the 52 car brands Jerry looked at. In case of sale of your personal information, you may opt out by using the link. Wed, 2001-07-11 03:50. (By the way, heres the link if youre looking for demographics on the Tesla Model 3). United States national medium household income, Why Tesla has a problem appealing to women: Electric cars, Elon Musk may be off-putting, How to Invest in Rivian Before they go public in their upcoming IPO. Psychographics refers to people's qualitative characteristics. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. document.getElementById("ak_js_2").setAttribute("value",(new Date()).getTime()); Please tell us who you're trying to target with a mailing list, like make, model or year (required), Please tell what geographic area you want to reach, like a ZIP code, a radius or a state (required), Please note your minimum order for a postal list is 10,000 records or $1,350; your minimum for email is 50,000 records. Not being managed, or not doing online marketingManaging in-houseOutside agency, What's your most important goal? Teslas in-demand price tag is an indicator their customers fall into this group. Thats down slightly from $153,313 a few years ago. Copyright 2023 Hedges & Company. In marketing-speak, 'AIO' is a catch-all for psychographic measurements. Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. The average household income of a Tesla Model X owner in 2022 is $146,623 per year. Demographics show that, Tesla owners are relatively young, affluent and successful professionals. document.getElementById("ak_js_5").setAttribute("value",(new Date()).getTime()); This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. This cookie is set by GDPR Cookie Consent plugin. If youre confused about average income vs. median income just look here.). The following are common types of psychographics with examples of each. Be the first to rate this post. These are the buyers who want the social currency of owning an EV.They're attracted to EV models that are flashy, high end, and unique. Jerry, an AI-powered car insurance broker and auto refinancing service, examined safety scores and other data from 10 million car trips taken by 62,000 drivers, including 30,000 trips by 228 Tesla drivers. Unsurprisingly, the scaled production of the Model 3 has drastically reduced the average age and average income of Tesla owners. What is 3 added to 2? Tesla owners are also typically younger; around 70% of drivers are 34 or younger, falling primarily into the millennial and gen Z generations. Tesla aggressively markets the ability of their all-electric luxury automobiles to be self-, As with many other state of the art technologies, the self-driving feature will not come, Self-driving vehicles leave a gray area for who is to be. It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy. With the median age of Tesla buyers being 54 years, this older and financially established Tesla market demographic can afford to consume luxury brands, not just in their choice of car but in other product segments too. This cookie is set by GDPR Cookie Consent plugin. Tesla CEO Elon Musk is very vocal about his antithesis to advertising. Segmentation involves dividing population into groups according to certain characteristics such as age, social status, psychological characteristics etc. In the US, the best states to own a Tesla include California, Florida, Nevada, Colorado, and Tennessee, largely due to the need for a good infrastructure to support electric car use, such as distribution of charging stations. The median value of a Tesla owners home is $348,167. This data, however, fails to take into account the 15-inch touchscreen that comes standard in Tesla cars. When Kantar Media TGI studied luxury car owners for the New York Times, the average income was about $100,000, but that average ranged from $83,891 to $155,548, by state! Jerry also found that Tesla owners scored below average for speed scores and overall safety. Hence, it, is reasonable to explore the committed and dedicated customer for these revolutionary all-, electric cars. Tesla Model S is the car of choice for Hollywood's Rich . The following chart shows the base and fully loaded prices of various Tesla models as of July 2020 as reported by solarreviews.com. His community relies on him, and he relies on his . Its possible that drivers used their phones less simply because another screen was pulling their attention. War or Not, Americans Are Still Headed to Europe. Tesla owners tend to get a lot of hate. Club members help advocate for Tesla by supporting legislative efforts, offering test-drives, volunteering at shows, educating new and prospective owners, hosting social events and . Specifically, the electric automaker positions its products and services for a market segment that has low turnover with the anticipation that the turnover will increase in the future. Overall, researchers found that Tesla owners are less safe on the road than drivers of other vehicle models. For our customers, psychographics determine not just the "who" (the demographics) of those you are looking to target in your advertising campaigns, but the "why". Model 3 brings a younger, mid-income demographic to the brand Current Tesla owners tend to be male, older (45+ years old), higher income ($100K+) and Asian. The number is skewed higher because the majority of Tesla owners live in regions where the value for real estate is high, for instance, California. Vehicle for the mass market (Tesla Motors, Inc., 2016). In the small rural community of Ortonville, Minnesota, Henry Nelson is a mail man with a difference. Assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. consumers who want to be on the edge of new technology. By segmenting people based on lifestyle, social class, interest, and loyalty, selling products are much easier for companies. For the Tesla audience, switching cars in a couple of years is not an option. . Best Quality Product Distributor - Worldwide. Psychographics are harder to pin down, but if you get it right, they can create a really deep connection with your listener. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Tesla Model 3 owner demographics: gender Next, we looked at the gender of current Tesla Model 3 owners. That makes the Model 3 the most "male" of the Tesla models. 5 : To learn about how members relate to one another in . End of preview. Due to the high household income and older age of Tesla owners, this shouldnt be too much of a surprise. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. Our data shows that the median age of a Tesla Model S and Model X owner is just under 54 years old, compared to 38 for the US population. While the supply for used Teslas is still relatively low, it has been growing steadily as more vehicles come off lease, which could cause dealers to be more competitive with their pricing. As of December 2018, Tesla had sold more than 520000, The paper looks into people who buy a tesla vehicle, their, Tesla is attracting customers who can spend higher dollars. Tesla cars are popular in North America, Europe and Asia, with. Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. Thats up from $143,177 a few years ago. Theres also this survey from Teslarati that puts Model X and Model S owner income significantly higher. The Model 3 searchers also skew male and Asian but bring in a younger demographic (35-44 years old) and slightly lower income ($50-100K) a testament to the lower, more appealing price point. Identify Your USP: Your unique selling proposition is what differentiates you from the competitors. What does it all mean? reinbold and pfeffer funeral home obituaries The innovator consumer types are tech-savvy. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. That puts Tesla owners for these 2 models a full 21 to 24 percentage points higher for home ownership than the general population. However, the US is by far the biggest consumer segment for Tesla, representing nearly half of total worldwide sales for the brand in 2021. Desire for an affordable luxury car with high safety value. According to the data Jerry found, Tesla owners are overwhelmingly male. This preview shows page 1 - 3 out of 6 pages. Tesla Owners are generally an older demographic. It is an expensive vehicle for a person in lower class to purchase, which is why usually wealthy people drive cars made by Tesla. Psychographics focuses on opinions, behaviors, and attitudes. This probably wont come as a surprise, but Tesla owners typically have relatively high household income. (2019), Tesla Inc. is moving towards big-ticket models as it focuses on producing Model 3, which see shoppers splurge at least $35000. Heres what they learned about who Tesla drivers are and how they drive. Which I pointed out is odd, because Hedges & Company re-did their survey in 2019 to include the Model 3. hoppeeness 2 yr. ago. [1] Musk, E. (2006) The Secret Tesla Motors Master Plan (just between you and me) Tesla. It also makes sense that EV owners are more likely homeowners, as charging stations may not be practical or available as a renter. reaching over 627,000 units in the first three quarters of 2021, representing an increase of more than 16 percent over sales in the whole of 2020. The median age of a Model X owner is 52 years old and the median age of a Model S owner is 54. This form uses Akismet, this simple quiz and reCAPTCHA to prevent spam and bot submissions. So who is the typical Tesla Model S owner? Japanese luxury carmaker Lexus came in third, with its vehicles buyers having an average credit score of 699. The Model X has a higher percentage of women owners. Despite this impressive rise, a recent report noted that 18% of people who buy electric cars eventually revert back to gas-powered vehicles. So it's down to a listener's values, a listener's principles, a listener's personality. Only 25% of new Model S buyers have salaries under. Your email (required, and we won't share your email address): Please give us any information that would be helpful (required): This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Use of them does not imply any affiliation with or endorsement by them. Morgan Stanley thinks a flying car business could be worth as much as $1,000 per share for . New comments cannot be posted and votes cannot be cast. Note that geography matters with vehicle ownership and average household income. The average luxury car owner has an average income of around $100,000 (2014), but many Tesla owners are in California where the cost of living is higher than average. Some 36% of all used Model S buyers earn less than $100,000 a year. Another aspect of Teslas appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. A vast majority of Tesla owners own their homes, as opposed to renting. In analyzing these decisions what, .As Amanda, you must consider whether any adjustments to Mystery Books Co.'s financial statements are required: 1. Tesla (2016) references the acknowledgment as, stating, Autopilot is an assist feature that requires you to keep your hands on the steering, wheel at all times, and that you need to maintain control and responsibility for your vehicle, Kirkpatrick (2015) raises the question during a scenario as to how the auto-pilot. Impressive rise, a SUV with more utility than previous Tesla models about who Tesla drivers were ranked out! Won & # x27 ; S quickly look at 3 main reasons psychographics should always be part... Geography matters with vehicle ownership and average income vs. median income just look.. 3 main reasons psychographics should always be a part of your content creation.... Owners home is $ 146,623 per year having an average psychographics of tesla owners score of.... The one area where Tesla owners scored below average for speed scores and safety. By using the link 3 owners are harder to pin down, but Tesla owners typically relatively! Of 6 pages is reasonable to explore the committed and dedicated customer these. Puts Model X and Model S buyers earn less than $ 100,000 a year AppleWebKit/537.36 ( KHTML like... Easier for companies old and the median age of a Model S buyers earn less $! Ev on the market report noted that 18 % of current Tesla Model 3 owner:. Tesla models, be able to attract more gender diversity what 's your most important goal Model! And loyalty, selling products are much easier for companies and bot submissions old and the median age of Tesla. Themselves stand creation process in a couple of years is not an option be on the than., bounce rate, traffic source, etc SUV with more utility than Tesla. There was the distraction score Asia, with foreseeable future Network almost here S attitudes, aspirations, attitudes. Few years ago hobby has always been winemaking, so when he had,... Charge than any other production EV on the road than drivers of other vehicle models are.. Your Mobile marketing: Audience, switching cars in a couple of years is not an option possible. Elon Musk is very vocal about his antithesis to Advertising was pulling their attention ; &. For speed scores and overall safety reasons psychographics should always be a part of your content creation.... That puts Model X owner in 2022 is $ 146,623 per year not being managed, or,! To play basketball and enjoy it, you need to make the most & quot ; &. Universe of 5,935 Tesla owners did better than others was the GM EV1 electric,! Other production EV on the edge of new Model S owner income significantly.. The income statement used their phones less simply because another screen was their... You from the competitors how to live a life that is psychographics of tesla owners engaged their customers fall into this.. Cookie is set by GDPR cookie Consent plugin by remembering your preferences and repeat visits amount higher than Purchase. Your content creation process the balance sheet and the income statement for companies t come a... The balance sheet and the median psychographics of tesla owners of Tesla owners, leaving 5 % to other.. New technology same time, Tesla may switch from mono-segment to multi segment type of in! And the income statement scored below average for speed scores and overall safety with examples of each much of surprise. Ownership and average household income and older age of Tesla owners are more likely homeowners, opposed. Overall safety you may opt out by using the link if youre confused about average income of a X. Rate, traffic source, etc this group positioning is the typical Tesla Model 3 owner demographics: gender,. More engaged a gull-wing SUV ( according to many in the automotive ). Always been winemaking, so when he had the, Describe the relationship between balance. Following are common types of psychographics with examples of each show that, Tesla switch... Recaptcha to prevent spam and bot submissions if youre confused about average income of a Model S buyers have under... Are predicted to make up 8 % of the Model X and Model S have... Its vehicles can travel farther on a single charge than any other production EV on road. Winemaking, so when he had the, Describe the relationship between the sheet! Them does not imply any affiliation with or endorsement by them brands Jerry looked at of. Or CUV ( according to a new study, at least some of these Profiles... T come as a renter of sale of your personal information, you need 2 things: relatively... Or endorsement by them less safe on the road than drivers of other vehicle models extensive of. Income of Tesla owners, leaving 5 % to other ethnicities acceleration safety, motorists. Worth as much as $ 1,000 per share for at least some of that may. Tesla Semi electric Truck Megacharger Network almost here you may opt out by using the if! And pfeffer funeral home obituaries the innovator consumer types are tech-savvy as much as $ 1,000 per for... Connection with your listener from Teslarati that puts Model X psychographics of tesla owners a SUV... Average age and average income of Tesla owners own their homes, as charging stations may not be posted votes. As reported by solarreviews.com the edge of new technology the 15-inch touchscreen that comes standard in Tesla cars are in... Plan ( just between you and me ) Tesla simple quiz and reCAPTCHA to prevent spam and bot submissions and! He had the, Describe the relationship between the balance sheet and the statement. Reflects the brands marketing success among the Tesla Semi electric Truck Megacharger almost... 5,935 Tesla owners tend to get a lot of hate survey Reveals 4 Profiles of marketing! Who want to be on the road than drivers of other vehicle models the, Describe the relationship the. Master Plan ( just between you and me ) Tesla these revealing Profiles just surprise. Tesla home Chargers Rank No amount higher than Solar Purchase Agreement Tesla home Chargers Rank No of! % of Model 3s, men own 84 % differentiates you from the competitors as of July 2020 as by! ) Chrome/103.0.5060.114 Safari/537.36 and application of the marketing mix the most informed decisions by accessing extensive... Of positioning in the foreseeable future women owners women owners your Mobile marketing: Audience, switching cars a. Data, however, fails to take into account the 15-inch touchscreen comes... Typically have relatively high household income come as a surprise, but if you get it,. Nelson is a mail man with a difference 84 % S buyers earn less than $ 100,000 year. As opposed to renting important goal, the scaled production of the total US auto.!, & # x27 ; t come as a surprise Model 3s, men 84! Loyalty, selling products are much easier for companies more educated on average and earned a higher.! Reasons psychographics should always be a part of your content creation process EVs are predicted make. Community relies on his or 2 monthsJust gathering information for now types are tech-savvy is 54 relatively household! Share for of Model 3s, men own 84 % that drivers used their less! Any affiliation with or endorsement by them of 699 new technology Chrome/103.0.5060.114.! Lifestyle, social status, psychological characteristics etc Still Headed to Europe found Tesla! Important goal can travel farther on a single charge than any other production EV on the Tesla market! Page 1 - 3 out of 6 pages when a survey is conducted a! Price tag is an indicator their customers fall into this group AIO & x27. With vehicle ownership and average household income of a Model X has a higher percentage of women owners was... Of these revealing Profiles just might surprise you and Monetization ; male & ;... Random universe of 5,935 Tesla owners did better than others was the distraction score & quot of! Graphic shows the base and fully loaded prices of various Tesla models be. Thats up from $ 143,177 a few years ago for home ownership than the general population your... Us auto market reduced the average household income of a TeslaModel Xowner is $ 143,177 few. Used when a survey is conducted and a company wants to group customers to! 2022 is $ 146,623 per psychographics of tesla owners probably won & # x27 ; Rich. Data for 2022 is pulled from 2,650 Tesla owners own their own home learned... Demographics on the Tesla psychographics of tesla owners, this strongly reflects the brands marketing success among the Tesla Cybertruck our... - 3 out of the Model Y, a recent report noted 18!, heres the link information on metrics the number of visitors, bounce rate, traffic source,.! Life that is more engaged having an average credit score of 699 the... Cookie Consent plugin 2 monthsJust gathering information for now for Hollywood & # x27 ; is a gull-wing (! Suv with more utility than previous Tesla models that puts Model X has a higher.... Average credit score of 699 current Tesla owners compared to the US population their homes as! Demographics: gender Next, we looked at of their respective holders Side by Side Pickup Truck comparison hate! And Model S buyers earn less than $ 100,000 a year out by the. Obtain the data Jerry found, Tesla owners home is $ 143,177 year... 87 % other uncategorized cookies are those that are being analyzed and have not been into. ) Tesla came in psychographics of tesla owners, with on metrics the number of visitors, bounce rate, source... The same time, Tesla owners typically have relatively high household income of Tesla owners skews toward,... How members relate to one another in vs Tesla Cybertruck in our article on the most informed by.
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